Oakley was founded in a The golden state garage in 1975 by now-billionaire Jim Jannard, and also the business was called after his English setter, Oakley Anne. It went public in 1995 and also was marketed to multi-brand Italian optical large Luxottica in 2007. Among the leading product design and sport efficiency brand names on the planet, Oakley Outlet now has clothing lines and also other equipment, but is still best recognized for its lens innovations, on which it holds more than 800 licenses.
The Consistency Fade collection was "established to celebrate the journey and also dedication that athletes make to get to the world stage of competition, Harmony Fade honors the path of greatness, while inspiring athletes of all levels to chase after the journey of opportunity," according to business literary works. The orange and also yellow included throughout the Harmony Fade collection of safety glasses as well as sunglasses are inspired by the colors on Oakley's Prizm lenses. Orange represents "the fire that melts inside every single rival" while yellow is "for the sun that lights the course of athletes take on enough to seek their desires." The Consistency Fade collection is made up of 7 sorts of safety glasses and 5 styles of sunglasses for a range of sporting activities.
Oakley's Line Miner XM (left) as well as Fall Line (right) safety glasses, both part of the Harmony Fade collection with Prizm Snow Torch Iridium lenses.
The Prizm lens modern technology is found in Oakley's snow, sporting activity and everyday lines. In the snow line, the technology asserts to substantially boost comparison as well as visibility over a wide variety of light problems, and was syntheticed to provide this flexibility and also reduce the need to switch over lenses as lights conditions change. If you enjoyed the Men's Halfpipe last, you saw exactly how half of the pipeline remained in sun and the other in shade, an ideal example of the conditions athletes need to adjust to.
Team U.S.A snowboarder as well as crowd favored Chloe Kim was wearing her Harmony Fade safety glasses when she won a gold medal - by a substantial margin - in the Ladies' Halfpipe this week. Currently 17, she was not able to complete in the 2014 Olympic games in Sochi because the policies considered her as well young, although she was likely good enough. At the 2016 United States Grand Prix in Park City, UT, she ended up being the very first females snowboarder ever before to land back-to-back 1080s in competitors. That very same run racked up a 100, and she continues to be the only woman snowboarder to accomplish this perfect rating - though she came rather enclose her gaining Olympic run.
One more prominent lady Oakley professional athlete sporting the common safety glasses is U.S. alpine skier Mikaela Shiffrin, who at age 18 became the youngest alpine skier, man or female, to win gold in the slalom at the 2014 Olympic Winter Months Games in Sochi. Shiffrin failed to protect her title today, coming in fourth, yet did get another gold in huge slalom.
Staale Sandbech of Norway completes during the Men's Slopestyle credentials on day one of the 2018 Winter Months Olympic Gamings. Image: by Ian MacNicol/Getty Images
It's not just Americans - the goggles are almost everywhere. Norwegian snowboarder and also Oakley athlete Staale Sandbech wore them when he competed in the Men's Slopestyle, coming in 4th place, as well as will likewise wear a pair for the Men's Big Air following week. Though he's currently 24, he too found athletic accomplishment at a very early age; in 2010, at age 16, he ended up being the youngest male Norwegian athlete to contend in the winter months Olympics.
I recently covered the large dash that the fringed, Western-style natural leather gloves worn by Group USA in the Opening Ceremonies made, lighting up social media during the festivities. The Consistency Fade has actually gotten the mantle, and will likely be a mainstay on the inclines long after the 2018 Wintertime Olympic Gamings have actually reoccured.
